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Watch Investment
Why Demand for Secondhand Watches is on the Rise
Jun
In recent years, interest in secondhand luxury watches has soared, making the market a thrilling place for both seasoned collectors and new investors. As we move into 2025, this trend is set to continue for good reason. Pre-owned watches offer a fantastic mix of value, craftsmanship, and uniqueness, drawing in watch enthusiasts from all over the world.
Secondhand watches have a special appeal because they tell unique stories, offering history and legacy that new models can’t. Brands like Rolex, Cartier, Patek Philippe, Audemars Piguet, and Richard Mille create more than just watches, they create history.
Let’s take a closer look…
Secondhand Watches: Making Financial Sense
In an era where savvy investing has become more crucial than ever, secondhand luxury watches stand out as a viable asset class. The right watch, especially those from esteemed brands like Rolex and Patek Philippe, often appreciates over time. This appreciation is fueled by a combination of brand prestige, craftsmanship, and market demand.
At Trotters Jewellers, we’ve seen firsthand how models like the Rolex Submariner, Patek Philippe Nautilus, and Cartier Tank have consistently held, or even increased, their value. These watches offer not only a beautiful aesthetic but also a smart investment opportunity.
Sustainability and Individuality
The world is shifting towards more sustainable practices, and the luxury watch market is no exception. Purchasing secondhand watches aligns with the growing consciousness towards sustainability, as it minimises waste and promotes the reuse of luxury items that are designed to last a lifetime.
Pre-owned watches also offer a level of individuality rarely found in brand-new models. Each watch has its unique history, and owning a vintage or discontinued model provides a sense of exclusivity and personal connection.
The Role of Expertise and Trust
Investing in secondhand watches requires a trusted partner who can guarantee authenticity, quality, and fair pricing. This is where Trotters Jewellers excels. With a family-run business established in Bethnal Green in 1991, our reputation has been built on trust, expertise, and a passion for horology.
Our move to a luxurious penthouse boutique in Liverpool Street, City of London, underscores our commitment to providing a premier experience for our clientele. We ensure every watch in our collection, whether it’s a Richard Mille known for its avant-garde design or an Audemars Piguet cherished for its intricate movements, is vetted for authenticity and maintained at the highest standards.
Which Luxury Watch Models Should You Invest In?
We asked our watch experts for their opinion on which models you should look out for from global brands.
The Rolex Submariner and Daytona are perennial favourites. Known for their robustness and timeless design, these models are not only attractive to collectors but also serve as solid investments. The legendary status of Rolex ensures their rightful place in any collection.
The Nautilus and Aquanaut are synonymous with elegance and precision. Their rarity in the market continues to drive demand, with collectors frequently seeking out these iconic models for both their aesthetic appeal and investment potential.
Renowned for their classic designs, models such as the Cartier Tank and Santos offer a blend of sophistication and historical significance. These timepieces are sought after for their distinctive look and brand heritage.
The Royal Oak, with its innovative design and engineering marvel, remains a cornerstone in the world of luxury watches. Its intricate craftsmanship and bold aesthetics make it a favourite among collectors and investors alike.
Known for its futuristic design and technical prowess, Richard Mille watches appeal to those seeking a statement piece. Their limited production and high demand make them a valuable addition to any watch collection.
Luxury Watches: The Broader Market Trends
The luxury watch market continues to evolve, with the demand for secondhand timepieces on the rise. Several factors are driving this growth, each contributing to the sector’s expanding appeal and accessibility.
Digital Platforms
The proliferation of digital platforms has revolutionised the luxury watch industry. Online retailers, marketplaces and forums provide a wealth of information and resources, educating a broader audience on the investment potential of luxury watches. These platforms offer detailed insights into pricing trends, brand histories, and market values, empowering consumers to make informed purchasing decisions. Additionally, digital authentication services enhance buyer confidence, ensuring the legitimacy of secondhand purchases, boosting the market for pre-owned luxury watches.
Globalisation
Globalisation has significantly impacted the luxury watch industry by expanding the market’s reach. With luxury brands establishing a presence in emerging economies, watches have become symbols of status and prestige for international buyers. This global appeal is partly due to the consistent value that luxury watches hold across markets. Collectors and investors from diverse backgrounds are drawn to these timepieces, not only for their craftsmanship but also for their ability to retain and sometimes appreciate in value over time. The worldwide accessibility of luxury watches allows collectors to easily acquire their desired pieces from anywhere in the world.
Younger Demographics
The entry of younger demographics into the luxury watch market is a notable trend. Millennials and Gen Z consumers are increasingly viewing luxury watches as more than just functional items; they see them as investments and cultural artefacts. This generation values the heritage and craftsmanship associated with luxury watches, often appreciating brands with rich histories and iconic designs. Furthermore, younger buyers are drawn to the idea of owning a tangible asset that can be passed down through generations. The flexibility and liquidity of the secondhand market also appeal to them, as it allows for both the appreciation and sale of watches as market conditions change.
Investing with Confidence at Trotters Jewellers
As we navigate the evolving landscape of the luxury watch market in 2025, one thing remains clear, the appeal of secondhand watches is stronger than ever. At Trotters Jewellers, we are proud to offer a curated selection of remarkable timepieces. Our expertise ensures you invest not only in a watch but in a piece of horological artistry that stands the test of time.
Whether you’re an investor, collector, or a watch enthusiast – let our team guide you in choosing the perfect watch that aligns with your personal taste and investment goals. Visit us at Trotters Jewellers and choose us as your trusted partner in watch investment today.
